With vineyards and wineries throughout California, including in Mendocino, Monterey, Napa, Santa Barbara and Sonoma counties, Jackson Family Wines embodies what it means to be a “smart business” by connecting sustainable practices to efficiencies, cost savings and innovation. The goals established in their Rooted for Good: Roadmap to 2030 plan, launched last year, are fully integrated in their business model. For example, decarbonization is part of their capital expenditure plan, smart water management and efficiency are part of their vineyard redevelopment plan and social impact and diversity equity and inclusion initiatives are integrated into human resources and employees’ roles and responsibilities. Recognizing that sustainability is not only important to protecting the environment and improving the lives of employees and communities, but also to the longevity of the business from an economic standpoint, the company invested over $18 million in sustainability efforts since 2015, which has resulted in over $29 million in cost savings stemming from energy efficiency, renewable energy, glass bottle light weighting and other innovations. In addition to being certified to Certified California Sustainable Winegrowing, Fish Friendly Farming, Napa Green and Sustainability in Practice, Jackson Family Wines publicly committed to reducing the company’s carbon footprint in half by 2030 and becoming climate positive by 2050 without purchasing offsets. Attempting to have an impact beyond their own company, Jackson Family Wines co-founded the International Wineries for Climate Action to support other wineries across the globe in setting and achieving climate goals.